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Seoul, beyond
the tourist map

Not a list. Places I go back to.

Neighbourhoods the guides miss, food you’ll still be thinking about on the flight home, and how to plan a trip around a clinic visit.

890 Plans sent
700K Monthly views
3 yrs In Seoul
서울 Photo — add yours here
Jongwon Bae
Living in Seoul

Only places I’ve been to myself.

890+ plans sent
Skin & vision guides
English support
Local knowledge
Free planning

Seoul guide

The insider’s Seoul

Browse all guides →

What I offer

Everything you need
for Seoul

01

Free travel planning

Tell me your dates and your style. I’ll put together a Seoul itinerary — neighbourhoods, food, hidden spots — and send it to you on WhatsApp. Free.

Get a free plan →

02

Skin & vision guides

What treatments actually involve, how consultations work, what things cost, and what to check before you commit. Written from years working alongside Seoul clinics.

Read the guides →
Coming soon

03

Local tours

Small-group walks through the Seoul that doesn’t make it into guidebooks — local markets, neighbourhood hanoks, street food the tour buses drive past.

Coming soon →

Skin in Seoul

Thinking about a
clinic visit?

Read the full guide →
Cost

Know what you’re paying for

Treatment pricing in Seoul works differently from most countries, and packages aren’t always what they look like. I’ll walk you through what a quote actually covers before you commit to anything.

Language

Consultations you can follow

Most of the difficulty isn’t the treatment, it’s the consultation. I help you understand what’s being recommended and why, so you can make the call yourself rather than nodding along.

Booking

Questions to ask before you book

What a good consultation looks like, which questions separate a careful clinic from a rushed one, and what to confirm in writing before you commit to anything.

Read the checklist →

Free travel plan

Tell me your trip,
I’ll plan the rest

Takes about two minutes.

A short form with your dates and what you’re into. I’ll put together a Seoul itinerary and send it straight to you on WhatsApp.

Apply for a free plan

Treatment trip planning

Coming for skin
or vision?

No obligation, no hard sell.

Tell me your treatment dates and I’ll build the trip around them — including the two to three weeks off contact lenses before laser eye surgery, and the month of no jjimjilbang or swimming after.

Plan around my treatment
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